Doing Good Better: Choices and Paradigms in the Social Ecosystem◎Willie Cheng

How can the social ecosystem transform in the new normal? If a charity is in dire need of cash, should it accept a donation that might be tainted? What happens when we place a value on all things in our marketised society? Can the corporate beast be harnessed without reconstituting corporations? Should charities be allowed to run businesses?

Willie Cheng provides his perspectives to these questions and more in his new book, a collection of essays on issues including the social ecosystem in Singapore, market values in society, the role and future of nonprofit organisations, corporate responsibility, “new capitalism”, volunteerism and values.

His analyses and logic are supported by research, case studies and examples gleaned from his many years of experience in both the social and business sectors.

Written in an easy, friendly and readable style, this book provides valuable insights for volunteers, executives and leaders in nonprofits and corporates who want to know how they can succeed in doing good better in the new world order.

With a foreword by Professor Tommy Koh, Professor of Law, National University of Singapore, and Ambassador-at-Large, Ministry of Foreign Affairs.

About the Author

Willie Cheng is a former managing partner of Accenture. Since his retirement in 2003, he has stayed involved with the business community through his directorships of listed and private companies, including Far East Hospitality Trust, Integrated Health Information Systems, NOL, NTUC FairPrice, NTUC Health, SingHealth, Singapore Press Holdings and UOB Bank.

However, he spends the greater part of his time volunteering with nonprofit organisations, with an interest in governance. His nonprofit boards include apVentures, Caritas Singapore, Catholic Foundation, CHARIS, Council for Third Age, Lien Centre for Social Innovation, National Volunteer & Philanthropy Centre, SymAsia Foundation and The Courage Fund.

He writes extensively on corporate governance and nonprofit issues. Previous titles include Doing Good Great: Thirteen Asian Heroes and their Causes; and The World that Changes the World: How Philanthropy, Innovation and Entrepreneurship are Transforming the Social Ecosystem.